We believe in transparency and empowering our clients with knowledge about how we measure the effectiveness of our marketing efforts. Here are the essential metrics we use to ensure that we are delivering value and achieving a strong return on investment (ROI):

  1. Return on Investment (ROI): This fundamental metric helps us evaluate the profitability of our marketing campaigns, calculating the percentage return from each marketing dollar spent.
  2. Customer Acquisition Cost (CAC): We track how much it costs, on average, to acquire a new customer. This metric helps us optimize our marketing spend and strategy.
  3. Cost Per Lead (CPL): By measuring the cost of generating new leads, we ensure that our marketing efforts are cost-effective and targeted efficiently.
  4. Conversion Rate: Understanding the percentage of visitors who turn into customers helps us refine our marketing approaches and enhance user experience on our platforms.
  5. Customer Lifetime Value (CLV): We estimate the total revenue a business can expect from a single customer throughout their relationship. This metric guides us in maintaining profitable and long-lasting customer engagements.
  6. Marketing Percentage of Customer Acquisitions Cost (M%-CAC): This indicator shows what portion of the total acquisition cost is spent on marketing, helping us balance and justify our marketing investments.
  7. Break-even Point: Knowing how many units need to be sold to cover production and marketing costs is crucial for financial planning and strategy.
  8. Payback Period: We measure how quickly an investment in marketing pays back, ensuring that our strategies are not only effective but also timely.
  9. Marketing Originated Customer Percentage: This metric highlights the effectiveness of our marketing campaigns in driving new customer acquisitions.